Katarina Živaljević is a brand consultant and the founder of Corelay — a strategy-led studio created in response to today’s noisy digital landscape, where visibility is often mistaken for success.
In a time when everyone claims to be a digital expert, she saw a pattern: brands investing in content, ads and platforms without first understanding who they are, who they serve and why they matter.
Corelay was built to bring clarity before action and strategy before execution.
With a background in culture, media and communication strategy, Katarina treats branding as a business tool — not a trend. Her work focuses on defining positioning, uncovering brand essence, and turning that clarity into decisions that drive real growth.
She works with founders and leaders who want more than visibility — they want direction, differentiation and long-term strength.
Corelay is not about doing more.
It’s about doing what truly matters — clearly and with purpose.
